With the recent announcement from global beauty leader L’Oréal that the company is looking into the sale of its ethical beauty brand, The Body Shop, we take a look at industry analysis behind the headlines.
The Body Shop announces that it will implement a new global CSR strategy outlining 14 targets to help maintain its position as ‘a leader in ethical business’ and continue to develop the business, with a focus on people, products and the planet.
Mark Constantine, founder of The Body Shop’s rival - Lush Cosmetics - has been making waves in the industry after stating that an inside source told him that the chain was being groomed for sale.
The Body Shop needs a health check, judging by L’Oreal’s 2008 financial results. The brand reported a sales drop of 2.3 percent, not accounting for new stores opened during the year.
One of the pioneers of ethical and green business practices for the
cosmetics industry, Dame Anita Roddick, died yesterday in
England at the age of 64, following a brain hemorrhage.
French cosmetic giant L'Oreal has announced that it intends to
extend the Body Shop brand into international markets. The move
follows the £652m take-over of the UK based Body Shop by L'Oreal
back in March 2006.
The fact that L'Oreal's acquisition of The Body Shop will provide
plenty of potential growth opportunities is undisputed, but the
question of how well the acquisition sits in the portfolio of the
world's largest cosmetics...
The world's largest cosmetic company, L'Oreal, will acquire The
Body Shop - a move that will see it break into new ground as the
brand-owner of a business revered for its ethical values.
